Cal High Post Card

What is your favorite image and what does it represent?
My favorite image is the one that I spread from the I to the H because it is a picture of me with all of my friends and it is a symbol of my friends and all the time we spent together. 
What do you like about your postcard?
I like that I managed to get all of my friends on it and take pictures from meaningful events.
What could you have improved upon?​ 
I could have spent a little more time moving my friends into better positions on the letter.
Explain what a layer mask does?
It is a tool on photoshop that can be used to hide certain aspects of a picture or reveal layers beneath the layer covered with a layer mask.

Advertising Project Carlos G, Claudio R, Bryan D & Trevor L

1.We used shoes as our product because we think that shoes are a cool product and thought they could make an interesting photo.
2. Our big idea was to highlight the shoes with a plain white background we were kind of successful, we did this by using layer masks to mask around the shoes and putting the same picture in the background that we desaturated all the way to make it as white as possible.
3. We used lighting from behind and the sides to attempt to adequately light up the shoes, we used some direct and diffused lighting. We shot against a white surface to highlight the color of the shoes.